African and global superstar, D’Banj has signed a strategic partnership with global music giant Sony Music Entertainment’s RCA Africa label.
D’Banj (born Oladapo Daniel Oyebanjo)
has signed to a Pan African multi-album deal with Sony Music’s RCA
Records. He has also concluded an exclusive management deal with Sony
Music and strategic partner ROCKSTAR4000 for the continent.
Under the deal D’Banj will join Sony Music’s Pan African RCA Label in the family of such superstar artists as Usher, Chris Brown, R Kelly, Alicia Keys, P!nk, Christina Aguilera, Pitbull, Britney Spears, Jamie Foxx, Justin Timberlake, Ke$ha, T-Pain and Miguel.
The breakthrough deal also includes a multi-album, worldwide exclusive contract with emerging Nigerian singer-songwriter star Kayswitch and a strategic partnership with D’Banj’s Nigerian record label DB Records, who’s catalog includes artists and producers such as J.Sol, Jay Sleek and DeeVee.
The signing landmarks a historic moment, which sees Africa’s number one superstar artist D’Banj join Africa’s number one music and entertainment company Sony Music.
“Partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us. There are still so many to whom an artist like D’Banj has so much to offer that we can see a brand new era emanating from this phase in his career. We are very excited about being a part of it. ” Says Managing Director of Sony Music Entertainment Sean Watson.
Under the deal D’Banj will join Sony Music’s Pan African RCA Label in the family of such superstar artists as Usher, Chris Brown, R Kelly, Alicia Keys, P!nk, Christina Aguilera, Pitbull, Britney Spears, Jamie Foxx, Justin Timberlake, Ke$ha, T-Pain and Miguel.
The breakthrough deal also includes a multi-album, worldwide exclusive contract with emerging Nigerian singer-songwriter star Kayswitch and a strategic partnership with D’Banj’s Nigerian record label DB Records, who’s catalog includes artists and producers such as J.Sol, Jay Sleek and DeeVee.
The signing landmarks a historic moment, which sees Africa’s number one superstar artist D’Banj join Africa’s number one music and entertainment company Sony Music.
“Partnering with D’Banj is a seminal event for us at Sony Music Entertainment Africa. We’ve always admired his talent and to be able to assist with bringing D’Banj’s music to millions of fans, established and new, across the continent is an honour for us. There are still so many to whom an artist like D’Banj has so much to offer that we can see a brand new era emanating from this phase in his career. We are very excited about being a part of it. ” Says Managing Director of Sony Music Entertainment Sean Watson.
“Partnering with the leading music
company in Africa is a natural fit for me and DB Records to ensure my
music can be available to my fans across every corner of Africa and in
countries where they’ve never been able to access my music in a
legitimate way, instantly as it’s released anywhere else in the world.
It’s a new era for Africa, the birthplace of music and I’m excited about
this very powerful partnership with Sony Music through which we will
give birth together to a new era with endless opportunities for my fans,
producers, artists and the start of a new time for a revolution in
music from Africa. Nothing is impossible!” says D’Banj
“We are really excited to be partnering up with DBanj and his DB Records label. DBanj is undoubtedly one of the biggest stars in Africa who continues to deliver world-class hits. What we’ve seen from DB Records so far is an energetic mix of hot new sounds and great new artists like Kayswitch, who we believe will impact right across Africa. The recent launch of iTunes in Africa means that Nigerian fans and those elsewhere on the continent will now readily be able to access this amazing music as soon as it comes to market.” Noted Spiro Damaskinos, Director of RCA Records Africa.
“We are really excited to be partnering up with DBanj and his DB Records label. DBanj is undoubtedly one of the biggest stars in Africa who continues to deliver world-class hits. What we’ve seen from DB Records so far is an energetic mix of hot new sounds and great new artists like Kayswitch, who we believe will impact right across Africa. The recent launch of iTunes in Africa means that Nigerian fans and those elsewhere on the continent will now readily be able to access this amazing music as soon as it comes to market.” Noted Spiro Damaskinos, Director of RCA Records Africa.
“Since the first time I met the
incredible talent that is D’Banj in Lagos a few years ago, headlining
the first of many shows we did together, I knew he was destined for
musical greatness. Indeed D’Banj went on to smash all expectations
around the world. He has always flown the Nigerian and African flag
higher and higher and broken down the barriers for many of Africa’s
great talent to follow through. We are thrilled to now have D’Banj in
the family with Sony Music and RCA Records and to represent him across
the African continent. Together we can take his amazing music and talent
to even greater heights and new audiences, as well as launch emerging
new stars such as Kayswitch through this landmark partnership” says
Jandre Louw, FOUNDER and CEO of ROCKSTAR4000
KaySwitch ‘D Produkt’ (Kehinde Oladotun Oyebanjo), began his journey into music in secondary school, where he used to rap with his friends for fun. Rapping gradually became a part of him and later singing and songwriting. Influenced by iconic stars such as Sizzla Kalonji, Jay-Z, Talib Kweli, Youssou N’dour, his greatest musical influence was his older brother, D’Banj, who played a major role in KaySwitch’s love and passion for music and entertainment. KaySwitch ‘D Produkt’ spent a lot of time with his brother D’Banj and gradually developed his own musical style and direction, but it was not until his first encounter with the mic in 2005 while recording a track with his friend Dr. Frabz in the studio that he decided to take up music professionally.
KaySwitch ‘D Produkt’ (Kehinde Oladotun Oyebanjo), began his journey into music in secondary school, where he used to rap with his friends for fun. Rapping gradually became a part of him and later singing and songwriting. Influenced by iconic stars such as Sizzla Kalonji, Jay-Z, Talib Kweli, Youssou N’dour, his greatest musical influence was his older brother, D’Banj, who played a major role in KaySwitch’s love and passion for music and entertainment. KaySwitch ‘D Produkt’ spent a lot of time with his brother D’Banj and gradually developed his own musical style and direction, but it was not until his first encounter with the mic in 2005 while recording a track with his friend Dr. Frabz in the studio that he decided to take up music professionally.
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